Akeneo-PIM-Summit-1

Akeneo PIM Summit since Its Inception

by with No Comment PIM

Within the next few weeks, Akeneo PIM Summit will be held for the third time in Paris. Like always, the year 2020 will also gather all the PIM implementation partners, marketing teams, IT product managers, and eCommerce teams, and discuss the various trends in Product Information Management (PIM) industry.

In the year 2018, on January 17 & 18, Akeneo conducted its first annual summit. This was the first time when customers, partners, and experts from the industry came together to network, discuss, and of course, party.

Visitors from more than 17 countries were part of the 2-day summit. It had a highly engaging and informative agenda for the visitors, which made it a grand success. Likewise, the summit held on 6 & 7 February, 2019 was also successful and was dedicated to Akeneo’s customers and partners.

Every year, during the summit, Akeneo also makes new product announcements, and at the end of the 2-day summit, Akeneo awards some of their customers and partners prizes for the best B2B and B2C Akeneo projects.

This is to encourage innovation and promote better business ideas and opportunities. They also give away the Rookie award and the Audience award.

Over the years, Akeneo has had a simple aim of offering a platform to their customers and industry experts wherein everyone can learn about Akeneo’s vision for PIM, the role of PIM in product experience management, and discover the latest trends in the PIM industry.

Altius Technologies is excited to be a part of the Akeneo PIM Summit 2020. We have been one of the PIM implementation partners of Akeneo and are eager to network and exchange our knowledge with customers and industry experts.

Altius Technologies offer customizable B2B and B2C eCommerce consultancy services. Akeneo PIM Summit 2020 is a unique opportunity for our customers to meet us and discuss their eCommerce requirements.

With so many offerings and a platform to learn and engage, Akeneo PIM Summit is an event to look forward too.

No matter if you are a CMO or the head of eCommerce, register yourself for the summit now and let’s meet up to discuss more on eCommerce marketing strategies and PIM trends.

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

PIM-Point-Inriver

How Product Information Management is Changing the Face of eCommerce?

by with No Comment PIM
Customers are highly demanding these days, and to satisfy their demands, one must be innovative and updated with the latest market trends. Customers want to save their time and efforts and prefer online mode to choose their required services. Hence, every business must rapidly adapt to eCommerce and online technology. One great combination of eCommerce and Technology is Product Information Management (PIM). Before the advent of this technology, the product management team would spend days together to gather and showcase all necessary attributes of their products. This would take days before the product brochure would be made available for the customers. This was a manual and time-consuming process. Thanks to the advancement in technology, businesses have been introduced to the Product Information Management Tool. This tool can effectively manage the entire information of products meant for purchase or sale through the various distribution channels. The PIM tool can gather all the attributes of the products and showcase them systematically in a single catalog. Since all the product information is available to the customers on a single window, the overall shopping experience becomes simpler and faster, saving customers’ time and efforts. It becomes easier for the customers to locate their desired product due to the presence of accurate product descriptions online. The modern e-shoppers tend to visit a variety of e-stores before deciding which product to purchase. PIM tool makes it easier for the store owners to collate and update all the information of their wide variety of products. A PIM tool can store the following information and more:
  • Product data like name, title, description
  • Product attributes like cost, SKU, and pricing
  • Other product specifications like dimensions, packaging, warranty, and more
  • Information in multiple languages
  • Information of multiple stores
  • Specific store information
  • Product images and videos
  • Omnichannel product information
  • Supplier information
In addition, PIM tool plays a significant role in enhancing brand visibility and SEO results. Since the product information is accurate, the page starts to rank higher on the search engines. Meanwhile as the tool manages high data quality, the efforts needed to update or alter the product information is minimized, resulting in increased productivity of the product management team. Altius Technologies offers customized eCommerce solutions to its customers with the help of a wide array of services like Product Data Management Services, Digital Marketing Services, Software Services and more. Our PIM products have been successfully implemented and have shown great results for several clients across a variety of industries like, inRiver, Akeneo, Salsify, Stibo, and more. Our consultants analyze your data patterns and assist you in unifying all the data across the eCommerce stores. This is done with utmost precision and accuracy. Experts from Altius Technologies will be participating in the upcoming event held by inRiver – the PIMpoint Summit 2020. We will be showcasing our offerings, and networking with young entrepreneurs and industry experts. This is your chance to connect with our experts and other industry leaders, discuss your business needs and the PIM tool implementation strategy.

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

Latest Trends of Product Information Management .0

by with No Comment PIM

Advancement in technologies is pushing Product Information Management (PIM) to the next level. Business owners are understanding the importance of PIM and with time, the number of PIM implementations is increasing. Here are some of the latest trends dominating the PIM ecosystem

AI-Driven Product Data Management

PIM mainly focuses on data management. Artificial Intelligence plays a crucial role in managing data, offering product recommendations based on user preferences, providing customer support through chatbots, and more.

Slowly AI will also help write better product descriptions using NLP – Natural Language Processor – to enhance customer experience.

Use of Augmented Reality

PIM is all about enhancing the customer’s shopping experience. The PIM tools make it easy for the customers to search their desired products with the help of accurate product descriptions.

Usage of Augmented Reality will help developers generate web interfaces. Customers can access the web pages through their smartphones and interact with the desired products.

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Why every eCommerce business needs a PIM and stay within budget?

by with No Comment PIM

Introduction

E-Commerce is all about taking your business online. This means being able to handle more data every time your business grows. Product management team needs to take care of all the attributes of a product like color, size, weight, labels, pictures, videos, suppliers, warehouses, vendors, and much more. As business grows, this technical data grows simultaneously. And if the product management team has to manage all the data manually, then this can lead to lowered productivity and increased errors. Let us understand this through an example. is a distributor of branded clothes and along with several physical stores spread across the country, they also have a good online presence. They have an eCommerce website available for their customers which offers close to 20,000 products. Each product has 50 attributes like color, size, images and so on. In the new year, BuyMe has decided to launch 3 new brands that will eventually raise the total number of products by another 15,000. They have also decided that they will translate the eCommerce website into 3 new languages. All these changes would mean that the product management team has to manage millions of data entries and data management demands a lot of man-hours. Also, this won’t be a one-time activity since this number will keep increasing as the business expands its product range or channels or languages. This is where Product Information Management (PIM) comes to rescue. PIM acts as a backbone for multichannel retail operations and supports the team by automating all the data management aspects. PIM tools can easily configure a wide variety of product information. This lowers the burden on the team, offers flexibility and accuracy, manages increasing complexities, enhances productivity, and increases Return on Investment. In this blog, we will understand the advantages of using a PIM and why every business, no matter how small or big, must consider using PIM to save costs and earn profits. 

Advantages of PIM

  • Saves Time.The project management team saves a lot of man-hours on manually feeding the information. In addition, the chances of double or multiple data entries is negligible, increasing data accuracy.
  • Automate. The entire product information is fed onto a single central interface, from where the information duplicates itself across all systems like logistics, warehouses, and so on.
  • High Quality. Whether it is product specifications or pictures, all of the data is maintained at its highest quality. PIM eliminates the chances of any incorrect price list or product details.
  • High Efficiency. For any eCommerce business, it is important that you provide efficient sales channels to your customers. This means that your customer can choose to purchase the desired product through web, mobile, or physical store. This is also known as the omnichannel approach. Also, an increased number of channels means increased chances of sales.
  • Faster Marketing. The presence of a central product information system will help you market your products faster. For instance, you can successfully conduct an instant product launch on your eCommerce website. This will eventually help you to lower New Product Introductions (NPI) timelines.
  • Performance Analysis. PIM allows you to check the market performance of every product available on your site. Real time performance analysis allows you to strategize and plan to improve business operations.
  • Communication. PIM can communicate with other systems and platforms, allowing eCommerce websites, web services, or online portals, to automatically access and revive product information from the PIM and reflect the same elsewhere.

PIM saves Money

The importance of PIM can never be stressed enough. Product Information Management (PIM) is one of the strongest drivers of ROI. This is because of a simple fact – PIM enhances employee productivity and reduces the time they need for manual work and streamlining of processes. PIM automates and streamlines the product information entries saving ample time of product managers and making them more productive. Research shows that PIM enhances productivity by almost 50% to 70%. As productivity increases, the ROI also increases.

Conclusion

If you own an eCommerce site you will want your customers to get the same accurate, updated, consistent, and consolidated product information across all channels. Because this information will eventually define your sales and revenue. An efficient PIM solution will help you leverage the right product information to engage customers and influence their buying decision.

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.