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The future of Industrial B2b e-Commerce

Research states that high digital-quotient (DQ) companies generate five times the average compounded annual growth rate and 8% higher shareholder returns as their lower-performing competitors. B2B customers now expect a B2C experience but have less time to spare.

Personalization of your service goes a long way

The last couple of years has seen a paradigm shift in the customers’ requirements and B2B companies’ investment priorities. More and more B2B companies have started to provide a personalized experience to their customers.

Account specific storefronts- Customers want to see their purchase history

Dynamic B2B pricing, digitized line sheets that prioritize reordering, and customizable orders are some of the recent trends amongst. Customers now expect accessibility of transaction history, payment methods and delivery options when specific products are clicked.

Product recommendations in the same window

When you buy one specific product, it makes sense to present another product that can be used along with the product being viewed currently. This could enable bunch selling and increase sales.

Customized price list for every customer

Customers like to be given preference over others. Customized price list could reflect the no. of products being bought, price with discount, delivery charge and the amount being saved by the customer. Some organisations work on app as well. The same can be reflected in the app as well.

Customized catalogs based on preferences

Every buyer is unique and different. Customizing your catalog as per the buyer’s industry and needs may prove beneficial for you in the long run. The customer feels valued and reflects well on your brand image.

Dynamic content- what do you stand for?

Content is key in any website. Your website content should reflect for who you are, what you do and what you stand for. Most customers will buy a product from you and not from anybody else, because of the kind of brand you reflect to be.

Customers can do it all on their own, all the way, on their time

Customers today do not want any assistance when they step online to purchase their shopping list. They like to do their research, look for the right product, at the right price and make the purchase. They do not like to be handheld to the checkout. Having a fast and reliable self-service feature plays an important part in your brand experience.

Valuable content for every purpose

Customers are always in different stages of the purchase journey.
  • Awareness-stage buyers-they require preliminary information about the problem they’re currently facing, and solutions they can rely on. These prospects will be looking for blog posts, white papers, and eBooks.
  • Consideration-stage buyers – they know their options and are now comparing and guaging People at this stage want to see product comparison charts and infographics, as well as product demo videos.
  • Decision-stage buyers – they want to know that your company is the one they should purchase the product Here, you will need to convince them that you give them more value for the product that they intend to purchase—and any information that you want them to know about your company.
You need a team to be working on your content all the time. Emails, chatbots, social media posts, blogs, whitepapers, case studies, articles etc., is the way to increase your brand value amongst customers.

Voice of the customer in AI

As Abbie Griffin and John R. Hauser explains in a report from MIT: “Voice of the Customer provides a detailed understanding of the customer’s requirements, a common language for the team going forward in the product development process, key input for the setting of appropriate design specifications for the new product or service, and a highly useful springboard for product innovation.” Today in most cases customers type what they are looking for. In the next few months/by 2021, you will see customers talking into computers looking to purchase products. With AI being used abundantly by Amazon and Google in the products, the same experience will be expected during B2C and B2B shopping as well.

Data is everything

As you track your customer’s behaviour through your website. You learn them and create content they love.
  • When you see a certain blog or content that is being ‘LIKED’ or “READ” multiple times, you know the content/subject is getting traction. You create more content around the same.
  • When you notice that more and more support tickets are being raced regarding a specific feature, you develop more informational content for your customers.
  • If your wait time for live chat support is abysmal compared to industry standards, you look for alternatives.

Product performance is key in any business

If your product is no good, you tend to lose a customer. Selling a top performing product will make you’re a top seller as well. Keep in mind you need to keep a moving stock. Hoarding non-performing products in the warehouse will only cost you. Keeping seasonal sales in mind, you need to figure your inventory accordingly.

Shorter sales cycle=more time for your sales team

The shorter the sales cycle, the more time your sales team gets to nurture new leads and work on generating more sales. Many B2B companies struggle to integrate their collected data into their various systems and processes. Specifically, only 47% of companies consider their ability to integrate data into their CRM system to be “intermediate” or better. Hence the sales cycle is interrupted with incomplete / obsolete data.

Don’t alienate your trust signifiers

Your “About Us” page, privacy policy, and legal page (also known as the terms and conditions.) are very important for every B2B e-store. While these often won’t be looked at until later in the process, they help confer legitimacy. Having the minutest details mentioned in these pages could take you a long way.

Use and update buyer personas

Different parties within the same organisation could be coming to your e-store to search for products. Make sure you speak a language all of them can understand. Also, since we live in an evolving consumer world, it is best to stay abreast with all market studies that reflect your buyer personas.

Follow up proactively

With B2C using cookies to understand and track buyer behaviour, the same can be used in B2B as well. Many a times, products a customer may have seen few days back may pop up in social media platforms as he is looking at the page wall. The same can be applied for B2B as well. 2020 is here in a few months. It is time you started to work on a plan that could make you stand out from the rest of the B2B crowd. Vision a future for your company that is customer centric and customer inspired. Looking for more inspirations, get in touch with us.

Sulak B

eCommerce Strategist helping with effective eStore Product Data and increase conversions at Altius Technologies
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How Data Enrichment Services Help In Market Identification?

All businesses work under the pretext of profit maximization. Today with the abundant availability of data across industries, companies prefer to base their marketing strategies on the data collected. As a B2B company, you would have enough information about the kind of customers that buy your products. Understanding these customers could benefit you in designing your marketing strategies or even future re-alignment of the company.

Data Enrichment

This involves cleaning and enhancing of raw data. Meaning, Data enrichment makes data more valuable to you. The common enrichment processes are just about correcting typos and product content. But have you thought about enriching your lead data? You know its incomplete and it has so much potential to help you design your efforts towards increasing sales. You can get your data enriched and segregated based on
  • Geography: Location, postal code, and country
  • Demographics: Age, gender, income, and education
  • Behavior: Preferred purchases and forms of communication

How is this data helpful to you?

In-depth buyer segmentation

By categorizing buyers under the tabs of age, gender, occupation and of-course the kind of products they have purchased, you can club them into different groups. You can curate your marketing efforts based on the group you want to target. Answering questions they might have could prove to be a great conversation starter between the company and the customers directly.

Customer Experience

Forming a long-lasting relationship with your customer is pivotal in any business relationship. The enriched data could show the direction on enhancing customer experience online/offline in-order for you to take to achieve this.

Lead scoring

Enriched data gives you more insights on leads. This helps you understand who they are and what did they last do on your site- online/offline. Focussing on existing customer’s buying behaviour help you gauge the missing factor and therefore prioritize the same to gain new customers. To a large extent web scrapping also helps you in providing information with regards to leads.

Personalization

Regardless of B2C or B2B, a customer likes to be treated well and approached in a personal way. He does not like mass advertising, nor is he influenced by it. The learning here, know your customer inside out. Not all customers think alike. Everybody is different. Yet they can be grouped in different sets, based on a certain set of values. Data enrichment can give you a deep understanding about who your customers are, their demographics, location, likes and dislikes etc.,. This data can help you curate campaigns to target a specific set of customers. The perks of getting your lead & existing customer data enriched Most B2C companies make sure that their marketing team understands their customers. Customers evolve over time. The same can be expected for B2B customers as well. Everybody is unique and change is constant. Understanding this evolution over time is very important for every business. Having a deep- rooted insight of your leads and existing customers can help you plan your business better.
  • Increase the conversion rates on your landing page
  • Improve your product sales
  • Score your leads
  • Develop a personal approach to your lead
  • Categorize your data
To get optimal result out of your data post enrichment, it is very important you choose the right partner for the job. With many entities out there promising an undistinguishable plethora of data, you need to understand if their source is reliable and if the team is dependable. Getting to work with junk data or wrong or bad data will result in a no hope result. Experts at Altius Technologies have proven efficient in working with old data and finding a way to correct wrong data. The teams focus on finding a solution instead of finding a faster way out of the problem. Make sure your make the right choice now. Book a demo and learn more about how we could help you.

Ravinthar R

Asses e-stores and recommend revenue generating SaaS solutions
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Improve your online product content for conversion

With B2C marketplaces setting a benchmark for seamless shopping online, B2B e-stores are in the journey of picking up a thing or two from their B2C counterparts. A flawless and highly enjoyable shopping experience leads to final sales and in some cases repeat sales as well.

The focus has always been on the purchase journey. B2B customers now expect a B2C shopping experience. Here are a few tips that could improve your online product content and lead to conversion.

High-quality images

Customers buy what they see. Without a touch and feel experience, customers rely on pictures to make the decision to buy.

High-quality images and videos of the product can help the customer visualize the product.

Sometimes even videos explaining how the product would look when a user uses it can be uploaded to give the customer an unfiltered experience of the product without touching it in real.

Competitive pricing

Pricing is everything in businesses. Online shopping is no exemption. If you are in the business of selling branded products, make sure you sell them at/below the average price to induce sales.

The quality of the product along with your marketing will heavily influence the customer into buying the product.

Well structured webpage

Make sure your e-store has a well-structured home and related pages. Structuring your products in a logical manner but easy to the eye design will keep your visitor hooked to your page.

Also, focussing on easy navigation through the site gives a richer shopping experience.

Detailer product descriptions

Product descriptions are everything in this business. It is important you display the required fields of any given product properly in order to induce sales.

You should know by now, the kind of people who visit your site. Keeping them in mind, make sure you add all fields that would answer their questions regarding the product.

Accept product reviews

When was the last time you did not look for product reviews before buying the said product?

I bet you did.

Reviews play an important role in the decision-making process of your customers.

Make sure you follow up with your past customers for the review regarding the sold product.

Always make “Add to cart” button visible

Sometimes as the visitor browses through the product specs, he may be inclined to buy the product right away.

For this, an “ADD TO CART” button needs to be placed in the right place.

Placing the button at the bottom of the page may not be of any use. The button needs to be placed right after the product specs.

Search Engine Optimized Content

The content you add to your page has to be SEO friendly. You must use words that your visitors would normally use to search the products they need.

Not having an SEO optimized page is as good as not being present at all.

Personalized content

Creating personalized content for your visitors will shorten the path of purchase. Understanding your customers is key to achieve this.

Speaking the language your customers speak highly influences them to make the purchase.

Be it product content within the e-store or even the central messaging of the e-store, when you speak their language and provide solutions for their problems, there are higher chances of conversion.

E-store messaging

What does your e-store stand for? Come up with a unique selling proposition that resonates with your brand.

Trustworthy, approachable, 24/7 service, discounted price, etc., could be a starting point.

You need to position yourself differently in comparison to your competitors. Why else will a visitor buy from you instead of somebody else?

Live chat and 24/7 support

Having a Live chat is like having a salesperson to go to at any given time during the purchase journey for the visitor. With the advent of chatbots, now you can be present to help a visitor in a different time zone.

When you have a B2B e-store, make sure the purchase journey is rich and articulated well. Speaking about your customer language is key.

Make sure you have what it takes to present yourself in a unique way and still be relatable to your customers.

Looking to start your very own e-store or give a facelift to your existing e-store?

Altius Technologies can help you with this.

Get in touch with us and let’s start talking.

 

Govindaraj L

Responsible for Data Quality and Revenue Generation

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Akeneo PIM Summit since Its Inception

Within the next few weeks, Akeneo PIM Summit will be held for the third time in Paris. Like always, the year 2020 will also gather all the PIM implementation partners, marketing teams, IT product managers, and eCommerce teams, and discuss the various trends in Product Information Management (PIM) industry.

In the year 2018, on January 17 & 18, Akeneo conducted its first annual summit. This was the first time when customers, partners, and experts from the industry came together to network, discuss, and of course, party.

Visitors from more than 17 countries were part of the 2-day summit. It had a highly engaging and informative agenda for the visitors, which made it a grand success. Likewise, the summit held on 6 & 7 February, 2019 was also successful and was dedicated to Akeneo’s customers and partners.

Every year, during the summit, Akeneo also makes new product announcements, and at the end of the 2-day summit, Akeneo awards some of their customers and partners prizes for the best B2B and B2C Akeneo projects.

This is to encourage innovation and promote better business ideas and opportunities. They also give away the Rookie award and the Audience award.

Over the years, Akeneo has had a simple aim of offering a platform to their customers and industry experts wherein everyone can learn about Akeneo’s vision for PIM, the role of PIM in product experience management, and discover the latest trends in the PIM industry.

Altius Technologies is excited to be a part of the Akeneo PIM Summit 2020. We have been one of the PIM implementation partners of Akeneo and are eager to network and exchange our knowledge with customers and industry experts.

Altius Technologies offer customizable B2B and B2C eCommerce consultancy services. Akeneo PIM Summit 2020 is a unique opportunity for our customers to meet us and discuss their eCommerce requirements.

With so many offerings and a platform to learn and engage, Akeneo PIM Summit is an event to look forward too.

No matter if you are a CMO or the head of eCommerce, register yourself for the summit now and let’s meet up to discuss more on eCommerce marketing strategies and PIM trends.

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

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E-Commerce for Industrial & Machine Tool businesses

Regional Industrial & Machine Tool show like the upcoming expo in Tulsa, Oklahoma is great for businesses to stay relevant and updated with the latest trend in the industry. It is a great opportunity for distributors, retailers to gauge their client expectations and needs.

E-Commerce is extending your existing physical business to supply your products & services to a global audience of the small, medium, large businesses. In order to scientifically organize and set-up your business on an e-commerce platform, expert assistance may be required.

Altius Technologies is a leading e-commerce solutions provider for businesses in need of expanding their business interest online, increasing conversion rate, lead count or improving customer satisfaction.

Keeping in mind the following trends may lead to the successful inclusion of e-commerce for your Industrial & Machine Tool business.

Customers desire personalization of services

An interesting trend that has come out is that B2B customers are now expecting B2C services only with lesser time to spare.

Businesses can personalize services by offering product recommendations in the same window, options for dynamic B2B pricing for bulk orders, accessibility of delivery options when specific products are clicked, payment & transaction history are some of the emerging trends in e-commerce for B2B such as Industrial & Machine Tools.

Improve connect with the global audience

Having a multi-lingual User Interface is a good option to have if your e-store is eyeing for a global audience.

Often the ‘privacy policy’, ‘terms & conditions page’ & ‘about us’ pages are least cared for but are increasingly becoming important to make it more visibly crisp and short to gain legitimacy among the global audiences.

Multiple Product attributes

Having multiple product attributes on a single product with genuine information can make a regional player evolve into a major supplier of industrial & machine tools.

Also, the demand for refurbished or obsolete machine parts to manufacturers around the world is only to be increased with E-Commerce.

We would love to invite you to come and experience our various tools and techniques like product data enrichment, product data cleansing, enriched segmentation, personalization, etc. at the upcoming Tulsa Industrial & Machine Tool Show at Expo Square – Central Park Hall, Tulsa, Oklahoma on May 6-7, 2020.

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

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Opportunity for Home product & service distributors to prioritize their eCommerce essentials

There are specialized conventions for almost every trade. Businesses dealing with home products & services like flooring, kitchen, bath designs, and fixtures, window treatments, decks, fencing, windows, siding, doors, gardening tools, other building materials and so much more can prioritize their eCommerce essentials in an exclusive convention organized by the Home Builders Association of St.Louis and Eastern Missouri. 

The annual Building & Remodeling Show from September 25-27 2020 will be held at St. Charles Convention Centre in St. Louis.

The show is regarded as the Area’s Largest Fall Home Event that offers the local retailers, distributers to acquire newer ideas & receive expert advice from consultants to improve business. 

The previous editions of the show have claimed to have converged the interests of local distributors, retailers in finding the latest products and develop themselves both personally and professionally.

The upcoming 40th edition of the Building & Remodeling Show in St. Louis will showcase various eCommerce solutions from Altius Technologies for targeting online customers more efficiently.

Must have eCommerce essentials

The increasing base of online customers has encouraged companies to re-platform their B2B eCommerce platforms to improve their improve customer service. 

Altius Technologies recommends the following checklist to keep in mind for full digital integration that could lead to a seamless account, warehouse, sales, and inventory management. 

Improve product discoverability Using Fully-Faceted Search

Maintaining a large product catalog can be cumbersome and it is essential to make their discoverability as simple as possible. In such a scenario, a regular site search system becomes redundant.

However, using a full-faceted search index that includes comprehensive product attributes, filters, comparison feature, etc. will improve your product discoverability for your customers. 

Include Multi-Lingual Product Selection

Go international by having your products and information available in different languages online.

This will dramatically expand your business reach while giving you a competitive advantage.

Improve Back Order Management

Make use of the backorder management tool to ensure that you always have the required stock.

It will also enable you to give your customers the option to receive an automated backorder report on a specified schedule, track deliveries and monitor delivery statuses to provide an accurate ETA. 

Personalize Content with Targeted News

Segmenting your customers into groups will make the content and features of products more relevant to the customers.

The functionality will then allow accurate targeting of news, banners, and other content to improve visibility and enhance customer satisfaction.

Meet the representatives from Altius Technologies and get the first-hand experience of its various eCommerce solutions to boost your business at the upcoming Building & Remodeling Show on September 25-27 2020 in St. Louis.  

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

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How Product Information Management is Changing the Face of eCommerce?

Customers are highly demanding these days, and to satisfy their demands, one must be innovative and updated with the latest market trends. Customers want to save their time and efforts and prefer online mode to choose their required services. Hence, every business must rapidly adapt to eCommerce and online technology. One great combination of eCommerce and Technology is Product Information Management (PIM). Before the advent of this technology, the product management team would spend days together to gather and showcase all necessary attributes of their products. This would take days before the product brochure would be made available for the customers. This was a manual and time-consuming process. Thanks to the advancement in technology, businesses have been introduced to the Product Information Management Tool. This tool can effectively manage the entire information of products meant for purchase or sale through the various distribution channels. The PIM tool can gather all the attributes of the products and showcase them systematically in a single catalog. Since all the product information is available to the customers on a single window, the overall shopping experience becomes simpler and faster, saving customers’ time and efforts. It becomes easier for the customers to locate their desired product due to the presence of accurate product descriptions online. The modern e-shoppers tend to visit a variety of e-stores before deciding which product to purchase. PIM tool makes it easier for the store owners to collate and update all the information of their wide variety of products. A PIM tool can store the following information and more:
  • Product data like name, title, description
  • Product attributes like cost, SKU, and pricing
  • Other product specifications like dimensions, packaging, warranty, and more
  • Information in multiple languages
  • Information of multiple stores
  • Specific store information
  • Product images and videos
  • Omnichannel product information
  • Supplier information
In addition, PIM tool plays a significant role in enhancing brand visibility and SEO results. Since the product information is accurate, the page starts to rank higher on the search engines. Meanwhile as the tool manages high data quality, the efforts needed to update or alter the product information is minimized, resulting in increased productivity of the product management team. Altius Technologies offers customized eCommerce solutions to its customers with the help of a wide array of services like Product Data Management Services, Digital Marketing Services, Software Services and more. Our PIM products have been successfully implemented and have shown great results for several clients across a variety of industries like, inRiver, Akeneo, Salsify, Stibo, and more. Our consultants analyze your data patterns and assist you in unifying all the data across the eCommerce stores. This is done with utmost precision and accuracy. Experts from Altius Technologies will be participating in the upcoming event held by inRiver – the PIMpoint Summit 2020. We will be showcasing our offerings, and networking with young entrepreneurs and industry experts. This is your chance to connect with our experts and other industry leaders, discuss your business needs and the PIM tool implementation strategy.

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

Latest Trends of Product Information Management .0

Advancement in technologies is pushing Product Information Management (PIM) to the next level. Business owners are understanding the importance of PIM and with time, the number of PIM implementations is increasing. Here are some of the latest trends dominating the PIM ecosystem

AI-Driven Product Data Management

PIM mainly focuses on data management. Artificial Intelligence plays a crucial role in managing data, offering product recommendations based on user preferences, providing customer support through chatbots, and more.

Slowly AI will also help write better product descriptions using NLP – Natural Language Processor – to enhance customer experience.

Use of Augmented Reality

PIM is all about enhancing the customer’s shopping experience. The PIM tools make it easy for the customers to search their desired products with the help of accurate product descriptions.

Usage of Augmented Reality will help developers generate web interfaces. Customers can access the web pages through their smartphones and interact with the desired products.

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4 Steps to Success in eCommerce

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of Amazon.com

“With so much competition, it is very difficult to succeed in the digital space. I am thinking of setting up a physical store instead of setting up an eStore.” This was told to me by a distributor who sells hardware products. At the end of the meeting, he understood that regardless of setting up the physical store or not, he has to be there in the digital space, just for a simple reason that it is more cost-effective and isn’t as hard as it sounds. We at Altius are in the process of setting up his online stores.

Let me explain the 4 simple steps that gave this business owner to take the online route.

1. Open your shop

Opening a physical store and an online store is not very different. The first step is to find the right location and just set up the shop.

In case of an online store, it is nothing but choosing the right domain name and the right platform to set up your store. You can read about how to find the right platform here.

2. Spread the Word Out

The next step after opening your shop is spreading the word out that you are now open. You may choose to advertise in the local magazine or distribute flyers, local TV Channels, etc.

It is the same in case of your online store as well. Choose the right channel (Social Media, Google Adwords, Retargetting, etc) and spread the word out.

3. Host your customers

Now that you are open, and have spread the word out, you have to make your customers feel comfortable, for which, you set up a nice name board designed, have signboards placed all across, guiding your visitors to the right place where they can find the product they are looking for (for example, Men’s Section, Women’s Section, Kid’s, etc)

This process is also the same when it comes to an online store, it is called On-Page optimization. You help your customers find the right information on your website, set up the right Taxonomy, fill your product pages with an adequate amount of information, helping your customers to make a buying decision.

4. Price it right

This is the final step where you price your product right and offer discounts wherever possible. This is a step that the business owner has to carefully and calculatingly take. Price your product right and in a way that you are highly competitive.

It is as simple as that. The process hasn’t changed at all, it is just the medium where we sell has changed.

Should you need any guidance on how to set up / get more business out of your online store, please ping me or write to me on arun.venkatraman@altiussolution.com. You might want to check out our website and fill up the contact form there as well, our website address is www.altiussolution.com

 

 

Arun Venkatraman

Helping CXOs succeed in the digital era by helping them capitalize on data and technology

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Why every eCommerce business needs a PIM and stay within budget?

Introduction

E-Commerce is all about taking your business online. This means being able to handle more data every time your business grows. Product management team needs to take care of all the attributes of a product like color, size, weight, labels, pictures, videos, suppliers, warehouses, vendors, and much more. As business grows, this technical data grows simultaneously. And if the product management team has to manage all the data manually, then this can lead to lowered productivity and increased errors. Let us understand this through an example. is a distributor of branded clothes and along with several physical stores spread across the country, they also have a good online presence. They have an eCommerce website available for their customers which offers close to 20,000 products. Each product has 50 attributes like color, size, images and so on. In the new year, BuyMe has decided to launch 3 new brands that will eventually raise the total number of products by another 15,000. They have also decided that they will translate the eCommerce website into 3 new languages. All these changes would mean that the product management team has to manage millions of data entries and data management demands a lot of man-hours. Also, this won’t be a one-time activity since this number will keep increasing as the business expands its product range or channels or languages. This is where Product Information Management (PIM) comes to rescue. PIM acts as a backbone for multichannel retail operations and supports the team by automating all the data management aspects. PIM tools can easily configure a wide variety of product information. This lowers the burden on the team, offers flexibility and accuracy, manages increasing complexities, enhances productivity, and increases Return on Investment. In this blog, we will understand the advantages of using a PIM and why every business, no matter how small or big, must consider using PIM to save costs and earn profits. 

Advantages of PIM

  • Saves Time.The project management team saves a lot of man-hours on manually feeding the information. In addition, the chances of double or multiple data entries is negligible, increasing data accuracy.
  • Automate. The entire product information is fed onto a single central interface, from where the information duplicates itself across all systems like logistics, warehouses, and so on.
  • High Quality. Whether it is product specifications or pictures, all of the data is maintained at its highest quality. PIM eliminates the chances of any incorrect price list or product details.
  • High Efficiency. For any eCommerce business, it is important that you provide efficient sales channels to your customers. This means that your customer can choose to purchase the desired product through web, mobile, or physical store. This is also known as the omnichannel approach. Also, an increased number of channels means increased chances of sales.
  • Faster Marketing. The presence of a central product information system will help you market your products faster. For instance, you can successfully conduct an instant product launch on your eCommerce website. This will eventually help you to lower New Product Introductions (NPI) timelines.
  • Performance Analysis. PIM allows you to check the market performance of every product available on your site. Real time performance analysis allows you to strategize and plan to improve business operations.
  • Communication. PIM can communicate with other systems and platforms, allowing eCommerce websites, web services, or online portals, to automatically access and revive product information from the PIM and reflect the same elsewhere.

PIM saves Money

The importance of PIM can never be stressed enough. Product Information Management (PIM) is one of the strongest drivers of ROI. This is because of a simple fact – PIM enhances employee productivity and reduces the time they need for manual work and streamlining of processes. PIM automates and streamlines the product information entries saving ample time of product managers and making them more productive. Research shows that PIM enhances productivity by almost 50% to 70%. As productivity increases, the ROI also increases.

Conclusion

If you own an eCommerce site you will want your customers to get the same accurate, updated, consistent, and consolidated product information across all channels. Because this information will eventually define your sales and revenue. An efficient PIM solution will help you leverage the right product information to engage customers and influence their buying decision.

Saravanan Baskaran

Observant to enrich & generate revenue for e-stores with the right product content and other SaaS Solutions.